Kim Kardashian Launches New Fragrance

Looking to boost her sales, Kim Kardashian was spotted launching her new perfume at Macy’s department store yesterday (February 22).

The Keeping Up with the Kardashians babe looked beautiful as she hammed it up for the press and consumers at the Glendale, California locale.

Credit: Celebrity Gossip

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Khloé and Lamar's 'Unbreakable' New Fragrance

For all those fans who’ve dreamed of smelling like Khloé Kardashian and Lamar Odom combined, the wait is almost over.

The happily married couple, who recently scored their own reality show, have joined forces on a sweet spritz for men and women. “He’s always wanted a unisex fragrance!,” Khloé recently told E! online about her NBA player hubby. “It took a long time to create what we both wanted and would wear and love, and we found the perfect one.” The resulting scent, Unbreakable, features chocolaty notes that work for both genders.

For her part, Khloé is thrilled with the results. ”Someone just asked me, ‘What are you wearing?’ and I love that I can say, ‘It’s our fragrance!’” Unbreakable will be available February 12 at Perfumania stores–just in time for Valentine’s Day! For more details, visit Khloé’s blog.

Credit: Justine Harman for PEOPLE

Rihanna Set To Launch 1st Fragrance Reb'l Fleur

Rihanna is the latest celebrity set to launch her own signature perfume ... utilizing scents from her tropical upbringing in Barbados.

Reb’l Fleur is a mixture of ripe fruits, sumptuous floral notes, as well as a musky mix of vanilla, patchouli and amber. The sexy singer actually drew the inspiration from her grandma when deciding on a name for the scent.

How sweet! Apparently the Good Girl Gone Bad singer has been experimenting with perfume mixtures for quite awhile, so it wasn’t much of a stretch for the curvaceous beauty to dive right into the creation of her new fragrance. RiRi tells People:

“Over the years, I layered many different scents to get something that was truly my own. But I wanted…something that said ‘Rihanna was here.’ Something delicious and special, a fragrance with subtle hints that linger and leave a sexy memory.”

Reb’l Fleur hits department stores next month.

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Katy Perry Promotes New Fragrance "Purr"

Beginning her voyage into the realm of celebrity fragrance, Katy Perry was spotted at Selfridges in London, England today (November 12).

The “Hot N Cold” singer posed for pictures with her fans and signed autographs after the launch of her new perfume “Purr.”

Credit: Celebrity Gossip

Leighton Meester's Vera Wang Shoot

Not wasting any time in getting to work on her new gig, Leighton Meester spent the weekend shooting a commercial for the next Vera Wang fragrance.

Shot by photographer Carter Smith, Miss Wang previously explained that she chose the "Gossip Girl" actress for the campaign because she "has the beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance".

With the new scent due out in stores next summer, many of the details are being closely guarded at this point.

Supposedly getting $3 million for the work efforts, a source told the NY Post, "This is a huge deal for a young star and one that will turn some of Leighton's 'Gossip Girl' castmates green with envy."

Credit: Celebrity Gossip

Leighton Meester: Face Of Vera Wang Fragrance

If you thought Leighton Meester was making a lot of money before, you ain’t seen nothing yet.

Meester, best known for her effortlessly perfect portrayal of Blair Waldorf on Gossip Girl, is set to be the face of Vera Wang’s next fragrance. While details are skimpy on the fragrance itself (we don’t know what it smells like, looks like or what it will be called) we do know that its campaign will be shot this weekend somewhere in New York City. Keep your eyes peeled, Upper East Siders!

We also know that the campaign and the fragrance will be available for your sensory consumption next summer, and that Wang is as in love with Meester as we are. The designer told WWD that she’s certain Meester’s “beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance.”

By which she means it’ll inspire the money right out of their purses! Meester’s endorsement means a lot to beauty brands. She’s already been hard at work as Herbal Essences‘ brand ambassador, and her face is featured in the company’s ads and on its Facebook page. The fragrance deal will probably feature similar placement of Meester’s graceful decolletage and gorgeous face, so we won’t have to watch Gossip Girl reruns to placate our annual summer Blair withdrawal.

Credit: Stylite