The 24-year-old actress is making her debut as the new face of Giorgio Armani Beauty, with a just-released video spot that combines a hypnotic beat with equally mesmerizing close-up shots of the bombshell.
Transforming from dewy and neutral girl-next-door to full-on smoky eyed glamazon with hot red lips to match, Fox shows that she can pull off a variety of the brand's makeup looks.
Armani says that he chose Fox as the new face of his beauty empire because, "she embodies the spirit of the women of today: free, confident and seductive. Her beautiful features reveal femininity, sensuality and strength."
Our friends at StyleList are told that famed makeup artist Linda Cantello wielded the brush for the ad campaign, while Craig McDean photographed and Mikael Jansson directed.